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- 🛠️ 11 B2B marketing predictions for 2025
🛠️ 11 B2B marketing predictions for 2025
Plus: Employee generated content is a secret weapon
Happy New Year, Marketers! 🎉
If you’re planning to kick 2025 off with a bang, you’re in the right place.
In the next 3 minutes, you’ll get the B2B tools, resources, and strategies that’ll make your competition cry into their branded coffee mugs. Ready?
In today’s Tools & Trends roundup:
Examples of world-class employee-generated content
HubSpot’s 2025 Marketing Leader’s Field Guide
Leveraging AI to scale your team’s output
11 predictions for B2B marketing in 2025
How to calculate and optimize your conversion rate
The 9-step guide to forming your influencer marketing strategy
Did you know your employees could be your secret weapon for a 27% boost in engagement and a 19% jump in sales? This article shows how employee-generated content (EGC) helps brands stand out by sharing authentic, relatable stories… and it’s packed with examples to spark your own ideas.
🗝️ The key takeaways:
Authenticity is everything: People trust real voices over corporate jargon, and EGC delivers exactly that
B2B brands win big: EGC makes your brand approachable, attracts top talent, and deepens customer connections
Easy and affordable: Turn your team into content creators without blowing your budget
AI, personalization, and data privacy are shaking up the marketing world… and this guide is a great starting point if you want to stay ahead.
🗝️ The key takeaways:
AI = real results: 54% of marketers are already seeing benefits
Personalization = profit: 86% credit it for boosting sales. It’s non-negotiable at this point.
Battle-tested advice: Practical frameworks inspired by 700+ global marketing leaders
AI isn’t just a buzzword. Sylvia Lepoidevin, Kandji’s CMO, explains how she’s leveraging AI to scale her team’s output without scaling headcount… and what it means for marketing leaders.
🗝️ The key takeaways:
Smaller teams, bigger impact: Sylvia highlights how AI allows teams to be agile and self-sufficient
The new marketing playbook: AI isn’t replacing marketers… it’s empowering them to focus on strategy, storytelling, and high-value tasks
The leadership pivot: Sylvia shares insights on how marketing leaders can balance execution with inspiring and guiding their teams
The old B2B marketing playbook isn’t cutting it anymore. AI is changing everything, and buyers are expecting more. This article dives into the trends defining how marketers build relationships and measure success next year.
🗝️ The key takeaways:
AI is stepping up: Forget simple automation… AI is now driving smarter workflows, sales strategies, and buyer engagement
The MQL grind is over: It’s all about meaningful connections and long-term trust, not just quick leads
Inbox overload is real: The answer? Send fewer emails, but make them count
Your brand is your biggest asset: Investing in brand-building now pays off when buyers pick you first
Conversion rates can make or break your marketing goals. This guide shows how to track metrics, pick the best CRO tools, and apply advanced strategies to turn traffic into leads.
🗝️ The key takeaways:
Track smarter: Use heatmaps to see user clicks and gather feedback to uncover pain points
Best tools for CRO: GA4 for tracking, VWO for testing, and Hotjar for visualizing the user journey
Think big with CRO: Journey mapping, dynamic personalization, and simplifying processes are the keys to unlocking high-impact results
Want to use influencer marketing to grow your business but don’t know where to start? This guide simplifies everything, with actionable tips for creating authentic, impactful campaigns.
🗝️ The key takeaways:
Authenticity is everything: Partner with creators who genuinely align with your brand to build trust with their audience
Pick your partnerships wisely: Start with gifting or affiliate deals to test the waters, then move to paid sponsorships for creators who perform well
Think beyond Instagram: LinkedIn, TikTok, and even newsletters can be powerful platforms for finding influencers in your niche
That’s it for this week,
Speak soon
The Ask CMO team
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