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- 🛠️ How to position your generic product
🛠️ How to position your generic product
Plus: Why B2B video marketing isn't optional anymore
The AskCMO team has spent the week digging up the best B2B marketing tools and trends so you don’t have to.
And the best part? You can catch up on it all in the next 3 minutes, right here.
In today’s Tools & Trends roundup:
How to position a product with no differentiation
An AI research assistant for PR
OpenAI proves world-class marketing is a whole company effort
Surprising data on how people actually use Google
SEO Budgeting 101: Strategies to get more bang for your buck
Why B2B video marketing isn’t optional anymore (and how to nail it)
Think your product isn’t standing out? April Dunford has a simple framework to figure out what makes your product special.
True differentiation vs. perceived lack: Most teams mistakenly believe they have no edge - usually due to a team misalignment or poor customer segmentation.
Why positioning won’t fix a bad product: If there’s no real value, it’s time to rethink features, strategy, or pricing... not just slap on a new tagline.
Common traps to avoid: Misreading customers, ignoring wins, or focusing on irrelevant competitors can blur what makes you stand out.
Tired of spending hours digging through outdated media databases? Dazzle does the heavy lifting - finding journalists, gathering intel, and optimizing outreach - so you can pitch smarter and faster.
Find journalists and outlets: Get beats, contact info, and publication summaries in seconds.
Craft smarter pitches: Use Dazzle’s insights to tailor stories that resonate and stand out.
Automate media list building: Build targeted lists and get AI recommendations to expand your reach.
Dave Gerhardt calls out OpenAI's new initiative as a perfect example of how frequent product launches fuel marketing momentum.
OpenAI is running 12 days of livestreams, featuring daily launches, demos, and surprises to end the year strong.
Frequent product releases give marketers the fuel they need to create excitement.
A massive 21-month study of 332 million queries has revealed what people really use Google for.
Navigational queries dominate: A third of searches are people using Google like a GPS to find websites they already know (think “Facebook” or “Amazon”).
Informational searches are king: Over 50% of Google searches are purely for info: weather updates, news, or learning new skills. Only 0.69% of searches have direct transactional intent.
Struggling to figure out how much to spend on SEO (and where to spend it)? This guide breaks down everything from costs to ROI so you can maximize your budget without over (or under) investing.
Know where your SEO dollars go: Focus on the right mix of technical SEO, high-quality content, and tools to hit your goals.
In-house vs. agency vs. freelancer: Costs vary. Agencies average $3,209/month, while in-house salaries for SEO leads can reach $82,000 annually.
Prioritize your SEO roadmap: Split your strategy into short-term wins (like technical fixes) and long-term investments (like consistent content).
Stay flexible: Budget 10-15% for unforeseen costs, such as algorithm updates or unexpected opportunities.
B2B marketers are seeing huge results by creating videos that educate, engage, and convert. It’s easier (and cheaper) than you think. This guide is super helpful if you want to craft a video strategy that works for your buyers.
Problem-solving videos win: 47% of B2B video content now focuses on tackling real challenges - audiences love it. Think guides, demos, and how-to videos.
No fancy cameras necessary: Small brands are producing 15+ videos annually with basic tools, often outperforming big-budget productions.
Need Inspiration? Check out examples of explainer videos, product demos, and authentic customer success stories in the guide.
That’s it for this week,
Speak soon
The Ask CMO team
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