🛠️ Massive AI Upgrades Coming to LinkedIn and Google Ads in 2025

Hey there!

The AskCMO team spent the week digging up the best B2B marketing tools and trends so you don’t have to.

And the best part? You can catch up on it all in the next 3 minutes, right here.

In today’s Tools & Trends roundup:

• Competitive intelligence: How to find competitor insights and put them to work

• LinkedIn’s Accelerate: A faster way to create B2B ads

• Google Ads plans major AI push in 2025

• A Gen Z perspective on being human on B2B social

• The secret to getting your sales team to actually use your content

• Make 2025 the year of ‘doing the work’

Competitive intelligence: The B2B marketing superpower you need

Competitive intelligence isn’t just for spying on your competition. It helps you make data-backed decisions, differentiate your brand, and maximize ROI.

🗝️ The key takeaways:

• Know your market inside-out: Competitive intelligence covers everything from customer behavior to market trends, helping you spot opportunities and gaps.

• Leverage social listening: Discover what competitors' customers love (or hate) and use that data to craft campaigns that resonate.

• Tools that do the heavy lifting: With tools like Talkwalker, SEMrush, and Hootsuite, you can track trends, mitigate risks, and fine-tune your strategies.

LinkedIn’s Accelerate: A faster way to create B2B ads

Most B2B marketers are stuck trying to make B2C tools work for them. LinkedIn’s Accelerate is trying to change that with a fresh, AI-powered approach.

🗝️ The key takeaways:

• Accelerate promises transparency. It shows the data behind AI-powered recommendations and explains what’s driving campaign results.

• Early users have seen a “42% lower cost per action” compared to classic campaigns on the platform.

• Campaign creation time is slashed from “15 hours to just five minutes”, helping marketers target B2B decision-makers faster.

Google Ads plans major AI push in 2025

Google's VP of global search ads reveals that AI will drive a transformation in advertising in 2025 even “more significant than the mobile revolution”.

🗝️ The key takeaways:

• AI will shift search beyond keywords, introducing multimodal experiences for users.

• Marketers will gain access to new AI tools for more creative and effective ads.

• Advanced measurement tools will provide deeper insights across campaigns.

A Gen Z perspective on being human on B2B social

Gen Z’s influence is reshaping the tone and tactics of B2B social media. Think: more emojis, fewer buzzwords, and a whole lot of video content. This guide explains what they’re doing differently and why it’s working.

🗝️ The key takeaways:

• Conversational tone: Forget the jargon... Gen Z wants humor, relatable posts, and informal language that make brands approachable.

• Show your humans: Content featuring employees and real-life moments builds trust and authenticity.

• Get visual: Video-first strategies on TikTok and LinkedIn Live boost engagement.

The secret to getting your sales team to actually use your content

Tired of sales ignoring the marketing content you worked so hard to create? Kira Federer, VP of SMB Marketing at Paramount, shares practical tips to bridge the gap between sales and marketing for better results.

🗝️ The key takeaways:

• Include sales early: Involve sales in the creation process. A seller on the ground should be part of your launch team.

• Give them what they need: Provide versatile resources like a single slide or customizable decks that align with the way sales actually work.

• Stick to the script: Ensure every piece of content ladders up to your core messaging framework.

Make 2025 the year of ‘doing the work’

That’s it for this week,

Speak soon,

The Ask CMO team

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