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- 🛠️ OpenAI just demoed an AI Sales Agent
🛠️ OpenAI just demoed an AI Sales Agent
Plus: How to appear in ChatGPT results
Hey there!
The AskCMO team spent the week digging up the best B2B marketing tools and trends so you don’t have to.
And the best part? You can catch up on all of it in the next 3 minutes.
In today’s Tools & Trends roundup:
OpenAI just demoed its Sales Agent, an AI that could streamline lead management for B2B sales teams.
🗝️ The key takeaways:
When a lead fills out a contact form, OpenAI’s Sales Agent automatically enriches the data, checking role, company size, and other details.
It finds available meeting slots and drafts a follow-up email… all without a human needing to lift a finger.
With OpenAI, Claude, and Google all working on similar AI tools, B2B sales processes are about to become a whole lot more efficient (sorry, human SDRs).
This deep dive from Reforge's CEO Brian Balfour shows how AI isn't just changing what products can do… it's completely reshaping what B2B customers consider "normal."
🗝️ The key takeaways:
Your customers are done with DIY. They now expect products to "do the work for me."
The speed expectation has gone through the roof. Customers who used to be fine waiting hours for support now expect instant answers (tools like Intercom's Fin resolve 70% of requests immediately).
Traditional pricing models are getting disrupted. Instead of paying per seat, customers want to pay for actual value delivered.
Video creation on LinkedIn is growing 2x faster than other post types. Now, LinkedIn is launching a bunch of new features to help B2B marketers make the most of this trend.
🗝️ The key takeaways:
Videos are getting a major visibility boost with wider, more prominent frames in the main feed, plus a new full-screen viewing experience on desktop that mirrors the mobile app.
LinkedIn is making it easier for people to find and binge your content with a new mini-profile view that highlights all your video uploads in one place.
For the data nerds out there, LinkedIn's introducing better analytics with average watch time metrics, and they're offering free courses on video creation through LinkedIn Learning (if you really want to nerd out).
AI tools are becoming a significant traffic source. Don’t believe me? According to a new study, 63% of sites receive AI visitors. For B2B marketers, this means it's time to start thinking about AI visibility as part of your traffic strategy.
🗝️ The key takeaways:
While nearly two-thirds of websites (63%) are getting visits from AI chatbots, it only accounts for about 0.17% of total traffic. Note: these numbers are likely underreported since some AI visits show up as "direct" traffic.
The big three AI players – ChatGPT (50%), Perplexity (30.7%), and Gemini (17.6%) – are dominating AI traffic, sending 98% of all AI visitors to websites.
Smaller websites actually get a bigger slice of the AI pie. Sites with fewer than 1,000 monthly visitors see AI making up 0.56% of their traffic, compared to just 0.13% for sites with over 10,000 visitors.
Tired of casting a wide net and catching mediocre leads? This article breaks down why B2B companies are switching to Account-Based Marketing (ABM). ABM is a laser-focused approach that helps you land bigger accounts with higher success rates.
🗝️ The key takeaways:
Rather than spraying and praying, ABM lets you coordinate Marketing and Sales from day one by pre-qualifying target accounts before you even have their contact info.
ABM isn't just a one-off tactic. It can be either a "grand gesture" campaign or a long-term business strategy that consistently delivers better results.
The strategy focuses on three core goals: generating demand from specific accounts, speeding up the sales cycle with targeted messages, and expanding business with existing accounts.
How do you appear in ChatGPT results? Rand Fishkin has figured out how to get his company, SparkToro, at the top of its recommendations.
🗝️ The key takeaways:
It's all about word association at scale. ChatGPT basically looks at which words commonly appear together across the internet, so getting your brand consistently mentioned alongside key industry terms is crucial.
Fishkin distributed a clear, consistent message about SparkToro (always described as "audience research software") across the web. Now ChatGPT can't help but make the connection.
If you want AI to recommend your brand, you need to strategically plant your brand name alongside relevant keywords in as many places as you can.
That’s it for this week,
Speak soon,
The Ask CMO team
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