- Ask CMO
- Posts
- 🛠️ The 14 Best AI Marketing Tools for 2025
🛠️ The 14 Best AI Marketing Tools for 2025
Plus: why everyone wants a LinkedInfluencer Founder right now
Hey there!
The AskCMO team spent the week digging up the best B2B marketing tools and trends so you don’t have to.
And the best part? You can catch up on all of it in the next 3 minutes.
In today’s Tools & Trends roundup:
AI marketing tools are changing the way we all brainstorm, create content, analyze data, and automate tasks. Here’s a roundup of the best tools out right now and why you should have them on your radar.
🗝️ The key takeaways:
Beyond content creation, marketers are using ChatGPT to automate reporting, pull API data, and even deploy custom web apps without coding skills required.
Some AI tools can quickly generate flowcharts, diagrams, and visual assets to make presentations and strategy docs easy, even for non-designers.
Scrape competitor websites, monitor customer sentiment, or pull industry insights without needing technical skills.
Replit’s journey demonstrates that in the AI era, simplicity, speed to value, and democratized creation can fuel explosive growth, even without traditional growth teams or extensive marketing budgets.
🗝️ The key takeaways:
UX focused on fast “wow” moments: Replit’s growth strategy hinges on users quickly experiencing value (ideally within minutes) for higher retention and engagement.
Pricing experiments boosted revenue: Replit found its sweet spot at a $25/month price point after rigorous A/B testing. This balance optimized conversion rates against revenue.
Hybrid usage-based pricing: Their model blends a subscription fee with usage-based credits (checkpoints/actions).
According to Brendan Hufford, dismissing company blogs completely overlooks the real value they can still drive. Even with the rise of platforms like Substack, blogs remain a powerful tool. Adapt your approach, prioritize standout quality, and align your content strategy with clear business goals.
🗝️ The key takeaways:
Don’t overlook blogging’s successes. Despite traffic drops, HubSpot still hit over $700M ARR (+21% YoY), largely driven by its blog. Smaller companies also regularly generate millions from their blogs.
Just because overall blog traffic isn't rapidly growing doesn't mean blogs lack value. Like social media, search is now a mature channel. Expect slower growth but consistent, valuable returns.
Blogs still drive revenue when executed properly. Businesses continue to generate substantial revenue from blogs when they focus on genuine audience needs, unique insights, and smarter distribution.
Founder-driven content on LinkedIn has emerged as a powerful strategy for growth, credibility, and influence. Companies increasingly see the value in turning executives into LinkedInfluencers, but success depends heavily on having a clear strategy, authentic perspectives, and dedicated resources.
🗝️ The key takeaways:
Authentic, relevant viewpoints from a credible executive resonate far more than corporate updates or traditional PR.
LinkedIn is powerful only if your audience actively uses the platform. Assess if your ICP truly engages there.
If your founder isn’t the right fit, select another executive, evangelist, or knowledgeable employee to build influence.
Posts alone aren’t enough. Active, authentic interaction with comments and industry conversations drives success.
Revenue teams constantly face fragmented data and leave significant growth opportunities on the table. Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense, explains how aligning analytics, operations, and business goals can transform data gaps into meaningful revenue growth.
🗝️ The key takeaways:
Don’t just track success metrics. Proactively identify and address inefficiencies or underperforming strategies. Real-time adjustment can significantly accelerate business growth.
Analytics alone isn’t enough. Analytics, operations, and business strategy must work together. Rashid emphasizes the need for strong leadership and synchronized goals across these teams for maximum impact.
With 81% of buyers selecting vendors before ever talking to sales, marketing teams should shift from pure demand gen to strategies focused on early, frictionless engagement and consistent brand presence.
Chasing high search volumes can lead us to invest in keywords already past their prime. Every keyword follows a lifecycle through seven predictable stages, and understanding them can help us spot emerging opportunities before competitors do.
🗝️ The key takeaways:
Spot emerging trends early, even if search volume is initially low. Look for early adopter signals like product launches or investor interest.
Quickly capitalize on rapidly growing demand. Optimize existing content first to benefit from traffic spikes, but distinguish sustainable trends from short-lived fads.
Double down on long-term opportunities with stable, growing demand. Prioritize building authority through deep, evergreen content.
Identify and pivot away from fading keywords early. Update content where it makes sense or shift your focus toward emerging replacements.
AI isn't eliminating marketing. But it is redefining its role. Per Kieran Flanagan, marketers who adapt quickly can leverage AI to drastically enhance their impact. AI represents a massive opportunity for marketers who proactively adapt.
🗝️ The key takeaways:
Traditional B2B marketing focused on search traffic. With AI-driven search, visibility comes from influence across newsletters, podcasts, YouTube, and communities.
AI allows marketers to personalize experiences for individual companies and contacts, not just broad segments. AI creates seamless, single-point buyer journeys, eliminating traditional handoffs and giving marketers ownership of end-to-end experiences.
Future websites and content will be optimized not just for humans but for AI agents that independently research and purchase.
That’s it for this week,
Speak soon,
The Ask CMO team
P.S. We’re looking to interview the best and brightest B2B marketers in the game for the AskCMO newsletter. Fill out this form and we’ll be in touch.
P.P.S. Did someone send this to you? What a legend. There’s more where this came from, subscribe here.