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š ļø Turn LinkedIn Into a Revenue-Generating Machine
Plus: how to build a content flywheel to escape marketing traps
Hey there!
The AskCMO team spent the week digging up the best B2B marketing tools and trends so you donāt have to.
And the best part? You can catch up on all of it in the next 3 minutes.
In todayās Tools & Trends roundup:
What Matters Most When it Comes to B2B Marketing Analytics? š
Executive Voices Are the Heart of Your Brand [Podcast] ā¤ļø
SEO Isnāt What It Used to Beā¦ But Itās Still One of the Best Growth Channels š
Whatās Actually Killing Your Content (And How to Fix It) š§
The Hardest Part of Leading Content Isnāt Writing, Itās Managing š¤¹
How B2B Startups Can Turn LinkedIn Into a Revenue-Generating Machine š¤
B2B marketing analytics means turning numbers into actionable insights that drive growth. When you focus on the right metrics, your team can refine strategy and maximize impact. The right analytics tools like GA4, HubSpot, and Dreamdata can streamline tracking, automate reporting, and provide a clearer picture of whatās working and what needs improvement.
šļø The key takeaways:
Revenue & MRR: Track how marketing activities contribute to business growth.
Engagement Metrics: Measure how prospects interact with content to gauge intent.
Sales Cycle Insights: Identify bottlenecks and optimize the journey from lead to close.
Customer Acquisition Data: Determine which channels bring in the best leads.
Multi-Touch Attribution: Understand how different touchpoints influence conversions.
These days, executives arenāt just behind the brand of B2Bs, they are the brand. A strong personal presence on LinkedIn drives credibility, engagement, and business growth. Mastering the art of thought leadership can unlock brand visibility and business impact.
šļø The key takeaways:
A well-crafted executive brand is a competitive advantage because it builds trust and authority beyond the corporate brand.
Consistency is key. Use tools like time blocking and strategic content planning to make sure you maintain an authentic voice.
Ghostwriting has to feel personal. Marketing teams should capture your personality, values, and natural style as an executive.
SEO has changed. With generative AI eating into search traffic, competition is fiercer than ever. But even at its worst, SEO is still one of the most effective marketing channels for long-term growth.
šļø The key takeaways:
SEO still delivers predictable, compounding value. But expectations need to be adjusted for lower traffic and higher competition.
The era of easy SEO is over. Success now requires more investment, skill, and adaptability if you want to stand out.
AI-driven search is shifting click behavior, but SEO continues to be a critical part of a balanced marketing strategy.
Per Brendan Hufford, youāre not struggling because your content is bad. Itās because youāre following outdated marketing playbooks. Most brands will stick to the old playbook and keep chasing the algorithm. The smart ones will take back control.
šļø The key takeaways:
Even the best content flops in the wrong environment. Get into high-trust spaces like partner newsletters, Slack groups, and niche podcasts.
Social platforms control your reach. Give your best customers a reason to share your content outside the algorithmās control (emails, DMs, internal forums).
Audiences prefer long-form content for depth. Use social posts to drive them to newsletters, private podcasts, or community spaces.
If disappearing for a month would kill your brand, your strategy is broken. Create 10-20 high-impact āimmortalā pieces and focus on distribution and remixing.
As marketers, we shouldnāt rely solely on numbers OR solely on intangible impact. Instead, we need to be tracking both ROI for performance-driven efforts and VOI for brand-building initiatives.
šļø The key takeaways:
ROI is best for trackable, short-term efforts like digital ads and lead generation.
VOI captures the broader impact of brand-building, thought leadership, and audience relationships.
The most effective marketing strategies balance measurable revenue gains with qualitative growth.
Devin Reed found out that as Head of Content, his biggest challenge wasnāt producing great content. It was aligning with executives and driving strategic focus. Winning as a content leader means thinking like an executive. That means driving strategy, building trust, and ensuring content fuels real business impact.
šļø The key takeaways:
Reframe content requests by shifting conversations from vague demands (think: āWe need more leadsā) to strategic insights (think: āLetās double down on whatās convertingā).
Balance marketing and sales goals so you can support short-term wins while protecting long-term brand growth.
Speak in executive language by focusing on contentās impact on revenue, not just engagement metrics.
Dave Gerhardt says that for a B2B startup today, LinkedIn should be the primary PR and inbound channel. If youāre serious about LinkedIn as a growth channel, you need to put in the time. Done right, it builds your audience, drives inbound, and fuels your pipeline.
šļø The key takeaways:
Founders and key leaders should post 3-5x per week sharing insights from customer calls, pain points, and real experiences.
People resonate with genuine lessons and observations, not overly polished content.
Engage deeply, meaning: connect with your target customers to build an audience that wants to see your content. And comment actively on industry posts to increase visibility and gain inspiration for your own content.
This isnāt a 3-week experiment... it takes 6ā12 months of consistency to see real results.
Thatās it for this week,
Speak soon,
The Ask CMO team
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